June 2009 ARCHIVE

Building Your PPC Keyword List

(30th June, 2009)

While your ads, landing pages and your offer are all important factors, it is your keyword list that will make or break a Pay Per Click campaign.
Unless your goal is branding, when building a PPC keyword list you are wanting the terms with the best ROI so you need to find the phrases used by [...]

Social Media For Isle of Man Business

(22nd June, 2009)

When Dell last week announced they had surpassed $3 Million in sales from it’s Twitter followers since it started twittering in 2007 the business world rightly sat up and took notice of the social media platform.
Dell’s monetary success though is an exception to the rule, as is being able to measure a social media campaign’s [...]

A Corporate Blog – Worth The Effort?

(19th June, 2009)

What are the benefits of having a corporate blog for an Isle of man business and is blogging worth the time and effort for your company?
Google loves blogs because they (should) update often and the content is constantly changing thanks to the built in interactivity features. If your corporate web site is stagnent, adding a [...]

The Value Of SEO

(15th June, 2009)

To know how much SEO is worth to your business you first need to know how much a visitor is worth to you.
If you are selling online then this isn’t a problem – Your website sells a product that makes you £50 profit and you make A sale every 100 visitors so you know  each [...]

Google Quality Score Explained

(15th June, 2009)

Google wants it’s customers (aka Googlers) to enjoy their search experience and so far it has done a good job. It dominates the search engine market with more visitors than all of it’s competitors combined.
It’s search engine results are considered to be the best available and Google soon realised that if it were to continue [...]