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A Corporate Blog – Worth The Effort?
(19th June, 2009)
A Corporate Blog - Worth The Effort? | 
What are the benefits of having a corporate blog for an Isle of man business and is blogging worth the time and effort for your company?
Google loves blogs because they (should) update often and the content is constantly changing thanks to the built in interactivity features. If your corporate web site is stagnent, adding a blog can breathe life back into your online endeviours by attracting both Google’s spiders and more potential customers.
The other major advantage of having a blog is that you can write about the latest news within your industry and attract the people searching for that news, something a corporate static web site cannot do.
An Isle of Man investment company for example would have it’s static corporate web site optimised for phrases such as ‘isle of man investment’ and ‘isle of man offshore investment.’
A blog about investing though has unlimited possibilities for keyword targeting. Posts about the pitfalls of property investment, UK’s tax laws, mainland bank interest rates etc. would all attract visitors who could potentially be turned into a client for the Isle of Man investment company which is running the blog.
Optimising Your Blog
Entire books are available on the subject and it’s beyond the scale of this article BUT at the very minimum you should install the excellent ‘All in One SEO plugin‘ and change the permalink structure to day and name.
Optimising Your Posts
There are two methods of writing blog posts. You can either:
Write the article on a hot industry topic first and then read several times before deciding on a phrase the article would best be suited to target and then go through it again making the relevant changes.
Or you can pick a keyword phrase and write the article to fit.
As a rule of thumb the targeted phrase should always be in the title, in the first sentence, once or twice in the body (based on a 400 word article) and once more in the last paragraph.
Keep your posting regular. If you post 3 times a week for 2 months don’t suddenly post 3 a day for a week.
Keep it strictly focused on your industry. Unless your market is the travel industry the CEO’s holiday snaps or a moan about the cost of getting to and from the Isle of Man are best left to your Facebook wall.
We can set up and optimise your corporate blog for you. We can even post to your blog every day for you with a search engine optimised article written by a professional copywriter.
Check out what we can do for your corporate blog by clicking here.