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Bing Brings Relevancy To Twitter
(24th October, 2009)
Bing Brings Relevancy To Twitter | 
Bing has followed up on its deal with Twitter (and Facebook) by announcing it has attempted to bring some sort of order to tweet search results.
How do they rank one tweet from another? It seems they base the relevancy of their search results on how many followers the person who made the post on Twitter has. The more followers, the higher the ranking position.
It’s flawed of course but it at least offers an alternative to the ‘real time’ results returned by Twitters built in search engine.
What benefit does being able to search Twitter bring to a company?
For those that don’t know, Twitter is a micro blogging platform. Users get 140 characters to get their point across which means posts tend to be direct and to the point.
It makes sense to search for your company name once or twice a week to find out if customers are raising issues. It’s the way of the world that if you want a testimonial you have to beg or buy it with the offer of a free gift but upset a customer and they will tell anyone who will listen and even many who don’t.
If you offer an offshore service here on the island but you don’t yet have an instantly recognisable brand name, people are going to research your company online before committing.
With Microsoft’s Bing search engine offering Twitter search results it is only a matter of time before Google rolls out an improved version. Within a year people will be searching both Facebook and Twitter for product and service reviews. Getting genuine reviews from genuine customers.
As an example I just did a search for Flybe and there are at least a dozen people twittering live about being stuck in departures delayed. Several people are chatting about a blog post which compares Flybe to Manx Airlines unfavourably and one guy is twittering from the plane moaning about being stuck on the tarmac for over an hour waiting for a take off slot.
Surely it makes sense to have someone replying to these comments, even if its to just apologise or tell them they shouldn’t have a wireless device switched on?
Social commenting is here to stay and companies need to grasp the concept as quickly as possible or they could be left scratching their heads and wondering why custom has suddenly dried up after a spate of complaints pop up all over the blogosphere.