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The Value Of SEO | 
To know how much SEO is worth to your business you first need to know how much a visitor is worth to you.
If you are selling online then this isn’t a problem – Your website sells a product that makes you £50 profit and you make A sale every 100 visitors so you know each visitor you can get to your site is worth 50p.
If it’s leads you are after then it can be slightly harder to work out. Let’s say you are lucky enough to own an isle of Man estate agents so you are after telephone leads. How do you know where they got your number from if you are advertising through various mediums?
You will already know the value of a lead so the easiest way is to set up an 0800 number exclusively used on your website. That way you know each lead that comes in from that number is a direct result of your SEO endeveours.
How much is a Google number 1 position worth to your business?
Staying with the isle of man estate agent as an example, Google tells me last month there were 8100 searches for the term “isle of man estate agents.”
For various reasons the top positioned result can expect 42.1% of that traffic to visit their site. Other searchers will click on a PPC ad, others may be looking for a particular company so browse down the results etc.
Using the industry recognised figures above we can see that the top position would get 113 clicks per day while 4th position gets just 16 clicks per day.
Getting a lead is far easier than making a sale online but even if we assume the islands estate agents sites only convert at 10% then number 1 is getting 79 leads a week while just 3 places down the company in 4th place is only generating 11 leads a week.
If the estate agents convert leads into sales at a rate of 1% then the number 1 spot is worth 41 extra house sales per year where as the number 4 position in Google is worth just 5.7 sales per year.
As you can see, the differences between a top position and even 4th are huge in terms of both traffic and profit.
Why not request your free custom report and we’ll take a look at your competition, your site and your market and let you know exactly what SEO can do for your business.
Click here to request your report today.